An angler wearing Hook and Cedar apparel beside a misty lake

For the New York fishing community

Two things.
One good day.

Something to chase. Somewhere to stand.

The idea behind Hook & Cedar

Something to chase.
Somewhere to stand.

The hook speaks to the chase. The cedar speaks to the place you return to. Together, they’re a reminder to get on the water, follow what interests you, and share the day.

Hook & Cedar is an outdoor apparel brand focused on New York’s fishing community, especially around Buffalo and Western New York. We’re here for anglers, their favorite waters, and the people they fish with.

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H&C

From the founder

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